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Thirty
hypotheses created for measuring the influence degree of the
ECT adoption through the opinions of SMEs. The data collection from the
two groups was conducted in Bangkok and the surrounding area during
ECT adoption through the opinions of SMEs. The data collection from the
two groups was conducted in Bangkok and the surrounding area during
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Best Ipad Cover 2013
February until October 2007 and extended to the early 2009. Statistical
techniques used for processing the data from returned questionnaires were
frequency distribution, percentage, arithmetic mean, standard deviation
and discriminant analysis. SPSS application was used for the processing.
The
predictors used for investigating the influence of the factors and customer
behaviour toward the ECT adoption by the SMEs are a) in the SME side, there are
size, business year, gender of the SMEs’ owners, implementation
of ECT, website ownership, domain name ownership, and
planning to implement ECT; b) in the customer side, there are age, gender,
the e-commerce/the Internet experience, and planning to do online
shopping of the customers.
The
285 customers returned the questionnaires at 71.25%; and 209
SMEs responded at 52.25%. Almost customers who responded to the
questionnaires are female; most of the customers have an income of $USD
500; the age group are between 20-25 years; and have e-commerce/the
Internet experience. In addition, most SMEs who responded to the
questionnaires estimated the size of their firms by the number of
employees at less than fifteen employees; running their business more than
two years; and most of them have e-commerce experience.
SMEs responded at 52.25%. Almost customers who responded to the
questionnaires are female; most of the customers have an income of $USD
500; the age group are between 20-25 years; and have e-commerce/the
Internet experience. In addition, most SMEs who responded to the
questionnaires estimated the size of their firms by the number of
employees at less than fifteen employees; running their business more than
two years; and most of them have e-commerce experience.
216
In terms
of the customer
behaviour that influence
the ECT adoption
by the SMEs, it is found that purchasing behaviour, ECT confidence of
the customers, and ECT perceived behaviour, have a quite likely
influence on the adoption. On the other hand, the customers’ information
behaviour has an extremely likely influence on the adoption. Moreover,
the four factors - business environment, knowledge of ECT, organisation
and capital, and e-commerce technology - have a influence the
ECT adoption at a quite likely scale.
The
hypothesis test showed that when predicted by size of the
SMEs, organisational and capital and technological factors influence the
ECT adoption. When predicted by gender of the SMEs’ owners, ECT
implementation, and website ownership of the SMEs found that all four
factors (business environment, knowledge of ECT, organisation & capital,
and e-commerce technology) influence the ECT adoption. The “domain
name ownership of the SMEs” used as a predictor, it is found that there
are three factors (knowledge of ECT, organisation & capital, and e-
SMEs, organisational and capital and technological factors influence the
ECT adoption. When predicted by gender of the SMEs’ owners, ECT
implementation, and website ownership of the SMEs found that all four
factors (business environment, knowledge of ECT, organisation & capital,
and e-commerce technology) influence the ECT adoption. The “domain
name ownership of the SMEs” used as a predictor, it is found that there
are three factors (knowledge of ECT, organisation & capital, and e-
commerce
technology) influence the adoption. Meanwhile, when used the “planning
to implement ECT” as a predictor, it is found that technological factors
have no influence to the adoption.
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